Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

• Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.

• Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.

• Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.

• Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.

• Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.

• Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.

• Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information to provide and improve products and services for clients are:

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

• Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

• • As a Virtual Assistant supporting tradespeople and small business owners, I process personal information such as client contact details, customer names, email addresses, phone numbers, and service-related data to deliver essential administrative services. These services include managing diaries and inboxes, handling calls, preparing and following up on invoices and quotes, and requesting feedback or reviews. This processing is necessary to help my clients run their businesses efficiently, maintain professional communication with their customers, and ensure timely payments and service delivery. It enables me to act on their behalf in a structured, reliable, and compliant manner. The benefits of this processing include: Improved responsiveness and customer service for my clients Reduced administrative burden for small business owners Timely and accurate financial tracking (e.g. quotes, invoices, payments) Better organization of appointments and communications I take care to minimize any risks to individuals by only collecting the information strictly necessary for each task, storing it securely, and never using it for unrelated purposes. I do not sell or share personal data with third parties. My clients and their customers benefit from smoother operations and clearer communication, which outweighs any minimal impact on privacy.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.